After serving on the EIBTM Tech Watch committee for the first time, Michelle Bruno was invited to deliver three presentations on technology-related subjects at the event held in late December 2011 in Barcelona.  Two of the presentations from the Future Events Experience were recorded and posted online: Ask the Experts (panel discussion moderated by Samuel J. Smith) Unconferences, Barcamps and Other Self-Organised Gatherings,...

In October and November (2011) Michelle Bruno introduced audiences to the concept of the Attendee Hierarchy of Needs via a two-part Webinar series produced by TSNN. The Hierarchy idea explores attendee needs as part of a framework for making better decisions about event programming, content, technology, and logistics. The Hierarchy was also mentioned in a whitepaper developed by Margaret Core, managing director, sales and marketing conventions and conferences, Biotechnology Industry...

The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno's articles: "Trade Show Auditing: Part of a Complete Sales & Marketing Plan" is about the ongoing conversation over third-party attendance verification for trade shows, particularly on how verified attendance data can help sell more booths. "iPads for Show Organizers: Hip and Functional" describes some of the ways that organizers are using tablets on...

We were pleasantly surprised to learn that MEETINGS: review, an industry publication based in the UK, captured video segments from a panel discussion that Michelle Bruno participated in on mobile apps for meetings.  The session took place during the PCMA Educational Conference in Baltimore, June 22, 2011.  Although the entire session isn't shown, the highlights are featured:

• Why planners want mobile apps
• How planners can explain their needs to developers
• How meeting apps function
• How to select an app that meets the needs...
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In part one of a two-part series about trade shows and conferences in Dubai, the July 18th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for the public safety communications industry, is profiled in the article. With the uprisings in the Middle East, the so-called "Arab Spring" is driving...