In part one of a two-part series about trade shows and conferences in Dubai, the July 18th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for the public safety communications industry, is profiled in the article. With the uprisings in the Middle East, the so-called "Arab Spring" is driving...

It’s not uncommon for one of our clients to ask exactly what we do in our capacity as “print brokers.”  The immediate visual is of someone taking a print job and reselling it on the open market. But that’s far from the case. In actuality, it means that we serve as the intermediary between a client that needs something printed and the various vendors that will produce the finished product. And the printed product can be anything from business cards and NCR forms to complex booklets...

In December, 2010, Michelle Bruno completed the "Buyer's Guide to Mobile Apps: Professional Event Organizer and Corporate Event Organizer Edition" for MeetingTechOnline. The 34-page print booklet and online ezine was featured during IAEE's annual meeting in New Orleans and the MTO Summit in Washington, DC. The guide was designed to assist event organizers with selecting apps and providers. It covers topics such as developing a mobile app strategy, native apps vs. mobile-optimized Websites, pricing...

Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010.  Road Trip was designed to attract people to the booth at IAEE's annual Expo Expo trade show. This year, the show was held in New Orleans on December 8, 2010. During the campaign, Rogers customers and prospects received a series of emails. Each email contained instructions...

For the most part, information sessions about subjects like the Full-Time MBA Program at the University of Utah are a yawn—faculty members and recruitment folks going through the checklist of subjects like curriculum, financial aid, and GMAT scores. When the new Manager of Master's Recruitment and Admissions joined the department, she turned to Bruno Group Signature Events to help her bring her ideas to life about changing the way recruitment events are executed. Instead of the typical...