Global View Notes Focuses on Dubai

July 26, 2011

The July 28th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for the public safety communications industry, is profiled in the article.

Rogers Road Trip Redux

December 16, 2010

Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010. Road Trip was designed to attract people to the booth at IAEE’s annual Expo Expo trade show. This year, the show was held in New Orleans on December 8, 2010.

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Rogers Road Trip Email Campaign a Hit at IAEE’s Expo! Expo! Show

December 30, 2009

Bruno Group Signature Events and the Rogers Worldwide sales and marketing team tossed around a number of ideas for a pre-show promotional campaign to coincide with Rogers’ exhibit in IAEE’s Expo! Expo! trade show in Atlanta, December 9. They ruled out postcards (not environmentally friendly) and telemarketing (over 900 prospects were listed on the pre-show attendee list). Email emerged as the best option, even though they knew the competition would be stiff for something eye catching and memorable. After some brainstorming, the Rogers Roadtrip email campaign was born.