Case Study: Attract New Customers
Apr 5, 2019
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club and coupons for use at community health food stores, employees were presented with a mug to promote better meal habits. The Soup Mug Soupreme was selected for its tie-in to the theme of wellbeing. The mugs were presented to employees upon completion of their personal "Goal Chart", which detailed their plans to "build a healthier me." Within just three months, nearly 30% of the employees met their "healthy me goals." The soup mug was seen in the office and warehouse throughout the day and was a constant reminder of the program. The response to the soup mug by employees was so positive that the company is planning to use is as a client gift.