Using Customer Profiles to Find the Perfect Promo Products

Dec 1, 2024

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

How Promo Products Can Tell Your Brand's Story

Oct 19, 2024

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Fun Products for Keeping Kids Occupied at Home

Aug 15, 2024

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

Yes, There's a Difference: Everything You Need to Know About Pens

Jul 24, 2024

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

Sustainability & Environmental Responsibility: Why it Matters

Apr 28, 2024

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

Craft the Perfect Trade Show Swag Bag

Feb 9, 2024

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

What Makes Gen Z Tick?

Aug 22, 2023

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

6 Benefits of Customer Loyalty Programs

Jul 30, 2023

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

What’s Up With Unboxing Videos? The Trend You Must Try

Jul 23, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Relax and Unwind With These 10 Promo Products

Jun 16, 2023

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

Generation Z vs. Millennials: What’s the Difference?

May 3, 2023

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

Take a Hike! 6 Products to Help you in the Great Outdoors

Apr 12, 2023

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

The History of Promotional Products

Feb 20, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Branding 101: Let’s Talk Logos

Feb 6, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

6 Products to Show Your Support for Breast Cancer Awareness

Dec 17, 2022

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

6 Purr-fect Promo Products for Cat Lovers

Sep 18, 2022

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

A Quick Guide to Promotional Bags

Jul 6, 2022

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

6 Retro Products That Are a Blast From the Past

Apr 30, 2022

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

How to Create Buzz Around a Launch With Promo Products

Apr 15, 2022

So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...

12 Perfect Pediatric Products for Babies

Jan 31, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

6 Things You're Missing Out on by Not Using Promotional Products

Jan 16, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Your Brand Is Your Business - Market It!

Jan 1, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Case Study: Thank You for Spooning

Oct 21, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

10 Tweetable Quotes for Motivation

Oct 14, 2021

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

5 Fail-Proof Ideas for Your Business Instagram

Sep 30, 2021

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

Swing, Batter! The Best MLB Promotions

Sep 22, 2021

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

6 Reasons You Need a Company Store

Aug 17, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

6 Hot Sauces Sure to Blow Your Socks Off

Aug 10, 2021

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

The Best Apps For Organization

Jun 12, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Feb 3, 2021

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

6 Products to Include in Every Holiday Gift Basket

Jan 27, 2021

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

How to Put Together an Onboarding Kit

Oct 18, 2020

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Case Study: This Promotional Product is in the Bag

Sep 26, 2020

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Take it To-Go: 8 Restaurant Takeout Essentials

Aug 6, 2020

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...

Graphic Design Terms Everyone Should Know

Jul 23, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

It's Party Thyme: 7 Products for Plant Lovers

May 12, 2020

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

8 Graphic Design Mistakes to Avoid

May 5, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Your Guide to Promo Hats

Mar 1, 2020

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

6 Things You're Missing out on by Not Using Promotional Products

Feb 15, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 USA-Made Products Especially for Kids

Jan 17, 2020

Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact – children love giveaways. Get your brand, school, or organization in front of bo...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jan 3, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

4 Steps to #Winning Social Media

Dec 26, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Case Study: Keep it Cooler

Nov 6, 2019

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

Branding 101: What Makes a Brand Powerful

Mar 21, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

These Are the Tech-Savvy Promotional Products You Are Looking For

Feb 13, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

5 Invaluable Marketing Books to Help Grow Your Brand

Feb 5, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...